i.
We test on a video call or in person — always.
The XRF analyzer sits during the call, not in a back room. You watch the alloy percentage come up on screen for every item. If we say it's 14K, you've seen the reading.
Live testing, visible math, written offers, and zero commission for our staff. The four things sellers tell us they didn't get at the last shop they tried.
Each one of these is a deliberate trade-off — they cost us margin, they slow down individual transactions. They also explain why our customers come back.
The XRF analyzer sits during the call, not in a back room. You watch the alloy percentage come up on screen for every item. If we say it's 14K, you've seen the reading.
Printed on letterhead. Valid seven full days. Take it to two other buyers, get their numbers, then decide. About one in ten customers does exactly that.
Our staff has no incentive to push a deal you're unsure about. That's the structural reason "no pressure" actually means something here.
One location. One team. The appraiser who quoted your wedding band last visit is probably still on the call today. Continuity is how trust gets built in this trade.
Most buyers won't show their formula. Here's ours.
Live, pulled every 15 seconds from the LBMA fix. Visible on the screen above the scale.
Read by XRF, not stamped karat. A 14K chain is 58.3% gold by weight — we pay on the actual reading.
Grams to two decimals on a calibrated scale. Stones are deducted, not paid for.
85–95% of melt value depending on lot size. Bullion runs higher (96–98%). Numismatic coins quoted separately.
Patterns from eleven years of conversations across the counter.
Common. Almost every multi-shop customer ends up at our counter eventually — usually because the others wouldn't show their math.
We don't have a pitch. We have a scale, a reader, and a calculator. The number is the number.
Lower overhead, no commission staff, no national chain markup. We're paid by volume of fair deals, not margin per transaction.
Yes. The written offer is good for seven days. Walk out with your gold and the paper. Come back when you're ready.
We get this a lot. Continuity matters when the asset is sentimental.
The fastest way to judge a gold buyer is to bring one item, watch the test, and read the offer. No commitment.
We'll call back within a business hour with a realistic range — no spam, ever.
Expect a call from (408) 594-3624 within the next business hour.